Posts made in January, 2021

Digital Marketing Strategies to Consider in 2021

»Posted by on Jan 27, 2021 in Digital Marketing Services | 0 comments

The digital marketing industry encounters numerous changes. This makes it almost impossible to predict what the future holds.

Unfortunately, the sudden shift that the ongoing coronavirus pandemic has caused the world has left a lot of agencies and marketers predicting and expecting digital marketing strategies in 2021 to stay ahead of the curve.

Therefore, what are the main digital marketing trends to think about this new year? Well, you’ve got to retain and engage your existing clients and produce more online leads and traffic to improve your revenue and sales. You might even want to hire a marketing firm Philadelphia to help you.

Here are several trends to consider:

Mobile Inbound Marketing

Mobile is a vital part of the day-to-day life of your client. A lot of people today are consuming online content on their smartphones. Mobile marketing generates instant results and has a huge potential to become viral. Because of this, businesses will have to optimize their sites and content for mobile devices in 2021.

Local SEO and Google Listings

One of the things you can do to improve your online presence and walk-in clients is to verify and update your local listings on different search platforms. This is particularly true if you own or manage a business.

For B2C brands that mainly rely on local clients, it’s very important to consider online listing services. These services provide details such as your location, service hours, and your services.

Video Content

According to a report, video content will amount to more than 80% of all traffic on the Internet. This is perhaps the gold mine of every marketer. Another report states that more than 50% of clients prefer more video content from businesses.

Thus, it is vital that you utilize different video content formats in 2021 that suit your industry, niche, and brand. Make sure you optimize them across the journey of your client. You have to guarantee that you properly brand every video you make to portray your tone of voice, values, and brand. This will make your videos more memorable and impactful.

Interactive Marketing Content

One ideal way to improve your visitor’s engagement with your content and brand, provide them value, retain visitors, and know more about them is to offer interactive features to your site and social media platforms.

For example, you can add a mortgage calculator to your website if you are a realtor. This will provide excellent value to visitors and improve their engagement.

More Use of Social Media

You should get ready to commit more marketing resources to social media strategies in 2021. For those who don’t know, marketers increasingly made lead generation and client retention a top priority in 2020. This will keep on going in 2021.

A lot of people have spent more time online in 2020. This includes how they researched organizations, brands, and products. This produced new possibilities for marketers to utilize inbound digital marketing to reach new clients and re-engage long-time ones. You can create a content plan, drive and monitor client responses, and much more.

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Things to Know About Hardwood Floor Refinishing

»Posted by on Jan 25, 2021 in Wood Flooring Services | 0 comments

Without a doubt, refinishing the hardwood flooring in your house is almost the same as getting a facelift for yourself. It makes things appear brand new. It is also rejuvenating. On almost every occasion, the cost of refinishing is much more affordable compared to replacing.

Wood is a natural product. Natural variations are a huge part of its look. When you refinish hardwood floors, you can highlight these natural variations. It is all part of your home’s character and the wood itself. Nothing can replicate original hardwood floors.

Before you start refinishing your wood floor refinishing in Edison, here are several things you should know:

Expect to Repaint the Baseboards

Refinishing and sanding is going to scratch the baseboards. Also, you’ll get some poly and stain on them. Thus, you will have to repaint them afterward. This can also be applied to your spindles, stringers, stair risers, and steps.

You should consider painting after you have finished refinishing the floors. Also, you should keep in mind that you have to remove the baseboards first before refinishing the floors if you plan on replacing them. A professional floor refinishing company will know the right sequence of steps.

Upgrading Your Hardwood Floor with a New Color

You have to refinish your hardwood floor if it begins to show signs of wear and tear. You want to ensure that your floor looks great with all that effort and time. You should let the work be carried out by experts.

You’ve got the chance to change the look of the floor using a new color after sanding it down to its natural state. A couple of individuals love the hardwood floor color stains since they think it improves the wood’s natural color. It does not matter what you want. Hardwood floors can be made lighter or darker. It is up to you.

Always remember that new wood will typically be lighter compared to the old hardwood when it is used to fix damaged areas. The reason for this is they have not aged as much.

Refinishing and Sanding Does Not Fix Gaps

For those who don’t know, you can sand down high-quality hardwood floors and refinish it around 10 times before it requires replacement.

A lot of homeowners ask if there’s a chance to refinish a floor without sanding it. However, the staining does not penetrate the hardwood if the floors aren’t sanded.

You may have to use a more aggressive sanding tool to smooth out the floors if they’re damaged. The gaps will still be there if you notice them between the boards. A couple of small gaps may improve with refinishing.

Preparing the Room and the Floor

You have to remove every single thing. Keep in mind that any item left inside will be exposed to a lot of debris and dust. Check that every electrical outlet, doorway, and the vent is properly covered. If required, mop and sweep the floor thoroughly to clean it before the refinishing process starts.

If you don’t know how to refinish hardwood flooring, you can always rely on a professional company for help.

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Things to Know About Laminate Flooring

»Posted by on Jan 22, 2021 in Flooring Services | 0 comments

Are you planning to install new flooring for your home? Are you considering laminate flooring? If so, you’re probably wondering how long would it last and if it’s worth the money. For those who don’t know, if you install and maintain it properly, a laminate floor should last up to and even beyond the given guarantee of the manufacturer.

It’s crucial that you choose a material that offers you the best service when picking a flooring material. There are a lot of flooring materials that you can pick in the market. This includes tile, stone, laminate, and wood. However, we’re going to talk about laminate flooring installation Philadelphia.

What’s Laminate Flooring?

If you want to get the look and feel of wood or stone flooring at a much affordable price, a lot of professionals recommend you go for waterproof laminate flooring.

A laminate is made using several layers of compressed materials. These compressed materials are then laminated with the use of a transparent protective layer. Its beauty comes from the fact that beneath all of those layers, there’s an attractive design that typically copies stone, wood, or metal.

However, there is more to it. Laminate flooring also offers you different options when it comes to finishes. This includes high-gloss finish, soft scrap, hand scraped, oiled wood, matte finish, natural wood, smooth finish, and much more.

Since there are a lot of choices, you can certainly pick what suits your style and preferences the best.

Lifespan

The lifespan of laminate flooring differs on various factors. Every manufacturer offers a certain lifespan for every form of laminate flooring. Usually, they give it 10 years.

Laminate floors can last more than 10 years if properly maintained. You can lower its lifespan if you clean your laminate floors using harmful chemicals and products. In addition to that, your flooring will deteriorate if you allow any spills to stay there for a long period.

Your laminate flooring’s lifespan also varies on how properly it was installed. Because these forms of flooring utilize a glue-less system, it is crucial that they are fitted properly.

You should expect a shorter lifespan for your laminate floor if it is installed in a room that receives a lot of foot traffic.

Quality

One great indicator of a product’s value is its rating. Usually, laminate flooring is rated on its ability to resist fading, scratches, burn, stains, and wear.

The rating usually ranges from 1 to 5, with 5 being the highest rating. For those who don’t know, a laminate that’s rated 5 is extremely sturdy that it can be installed in commercial properties. On the other hand, a laminate that is rated 1 should be installed in low-traffic areas only.

Thickness

Laminate flooring can differ in thickness. It ranges from around 5mm to 15mm. The laminate flooring’s thickness can help you figure out the cost and durability.

It will be much more durable if you choose a thicker laminate. However, it will also be more expensive. Laminate flooring can offer you a performance that’s almost the same as a hardwood floor.

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