Digital Marketing Services

Digital Marketing Strategies to Consider in 2021

»Posted by on Jan 27, 2021 in Digital Marketing Services | 0 comments

The digital marketing industry encounters numerous changes. This makes it almost impossible to predict what the future holds.

Unfortunately, the sudden shift that the ongoing coronavirus pandemic has caused the world has left a lot of agencies and marketers predicting and expecting digital marketing strategies in 2021 to stay ahead of the curve.

Therefore, what are the main digital marketing trends to think about this new year? Well, you’ve got to retain and engage your existing clients and produce more online leads and traffic to improve your revenue and sales. You might even want to hire a marketing firm Philadelphia to help you.

Here are several trends to consider:

Mobile Inbound Marketing

Mobile is a vital part of the day-to-day life of your client. A lot of people today are consuming online content on their smartphones. Mobile marketing generates instant results and has a huge potential to become viral. Because of this, businesses will have to optimize their sites and content for mobile devices in 2021.

Local SEO and Google Listings

One of the things you can do to improve your online presence and walk-in clients is to verify and update your local listings on different search platforms. This is particularly true if you own or manage a business.

For B2C brands that mainly rely on local clients, it’s very important to consider online listing services. These services provide details such as your location, service hours, and your services.

Video Content

According to a report, video content will amount to more than 80% of all traffic on the Internet. This is perhaps the gold mine of every marketer. Another report states that more than 50% of clients prefer more video content from businesses.

Thus, it is vital that you utilize different video content formats in 2021 that suit your industry, niche, and brand. Make sure you optimize them across the journey of your client. You have to guarantee that you properly brand every video you make to portray your tone of voice, values, and brand. This will make your videos more memorable and impactful.

Interactive Marketing Content

One ideal way to improve your visitor’s engagement with your content and brand, provide them value, retain visitors, and know more about them is to offer interactive features to your site and social media platforms.

For example, you can add a mortgage calculator to your website if you are a realtor. This will provide excellent value to visitors and improve their engagement.

More Use of Social Media

You should get ready to commit more marketing resources to social media strategies in 2021. For those who don’t know, marketers increasingly made lead generation and client retention a top priority in 2020. This will keep on going in 2021.

A lot of people have spent more time online in 2020. This includes how they researched organizations, brands, and products. This produced new possibilities for marketers to utilize inbound digital marketing to reach new clients and re-engage long-time ones. You can create a content plan, drive and monitor client responses, and much more.

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